When you are first getting into the world of social media marketing, it is important that you are properly educated. There is a ton of information online, but getting it in one place is the tricky part.
Make sure your blog and keep it up-to-date with relevant and useful info. Post any sales or promotions that you have via your blog. – add them to your blog.
Tie in all your social media sites together. Add links to your blog where readers can follow you on Twitter, your website, and any social media profile that you own. Linking all of your social media profiles together will potentially increase your customer base.