As with any marketing campaign, a business’s social media marketing plan must have a specific target audience, medium to reach them, a medium where you can reach them. Once those three components are in place, you can move forward with this information.
Have a plan in place before tackling a marketing campaign involving social media. You need to know who will oversee the site’s content, what kind of layout is best and the amount of time that needs to be invested. You should treat this like other marketing plans and set a time in which you plan on reaching the goal that you have set.