When you target the needs they will work better.This article will go over the various ways to create emails that appeal to all types of consumers.
Make emails personal as you can. Like any other kind of marketing, you will find more customers willing to do more business with you when you are more personable. For instance, if you are aware of the reason that the person decided to join your email list, add that reason in an email to them.
Only send emails to people that you know and those who have signed up. Mailing people who are not familiar with you or your product may come across as spam. This can result in them deleting your email, which just wasted your time.