Email marketing campaigns have a great way on how to reach your clients and potential customers alike. Here are a few tips on how to make your email marketing work for you.
Do not send unsolicited emails to unsuspecting customers. Your emails could be flagged as spams if you send them to people who did not sign up on their own. This is terrible for business and might even get your IP address blocked by some ISPs.
This will make your customers an incentive to participate and they could also have the chance to refer their friends. Referral programs can be beneficial if you wish to increase your customer base.