Email marketing is an excellent way to keep in touch with customers and generate new business leads. There is so many different ways to use email marketing that it can be overwhelming.
Do not ever send out unsolicited emails to unsuspecting customers. Your emails may be marked as spam by people who did not request them. This is terrible for your business’s reputation and you may be blocked by certain Internet providers.
If you fail to do this, complaints that you are spamming people will increase, and that may cause you to lose customers.